How we help new designers grow better, some cases to share
PopSquare’s product will help the inventor or emerging designer to save time and cost when they start their business. A lot of retail start-up is facing high overhead cost with limited resources which mostly will decide to forfeit traditional retail way and go for the e-commerce or Instagram etc,
Our solution could ease their concern to set up physical pop-up in their desire location with minimal set up resources. They could concentrate to enhance potential customer experience and business, increase efficient on their retail ROI.
This is new era about the retail, refer to one of our client - Happihood, they ride on PopSuqare for brand building, provide customer experience and data collection. The direct communication channel in PopSquare is the most critical customer engagement process from the customer and designer. PopSquare can provide the measurable data and report, compared with these ads on Facebook, the average cost per lead for Facebook Lead Form ads in 2017 was US$21.05, you can see the PopSquare cost is much more cost effective.
DesignNest from Belgium is a one-stop platform for designers to launch their products worldwide, for retailers to order innovative products for their stores and for consumers to afford these designs from authentic designers. Working through series online meetings, our partnership not only enhance the designer’s brand exposure in Hong Kong market, but most important the direct feedback from customer in Hong Kong to the designers worldwide.
A real case example form my friend who is a local designer, who set up a store at PMQ. He needs to invest a huge overhead in rental pre-payment, decoration, operation and training. This doesn’t include the time he needs to learn the tedious retail shop execution. PopSquare is their dedicated solution for these designers and focus on their design work.
Another successful execution is from an overseas retailer which is a ceramic thermos company would like to enter Hong Kong market, they are looking for an cost effective retail testing environment. All our communication was done through online, we broadly support the client included all localization service included promotor, logistics and translation with full integration with PopSquare. Client is worry free with this local execution, and at the end they use these data we collected and customer feedback to evaluate their product mix about Hong Kong market.
Designer products usually target customer whom are stylish and well educated. PopSquare embrace an efficient experiential channel for these designers brands, with an uninterrupted long interaction time for product try out, and immediately stimulate online sales transaction.